Google Preferred Lineups

Your best audience.
Their favorite content.

Good Mythical Morning

With Rhett & Link,

14M Subscribers


Connect to a unique and engaged audience


more reach than any cable network

Reach untapped markets

Over a billion people use YouTube — almost a third of the entire Internet population. And as more young people cut the cord on TV, the only way to reach them is online.

Source: Google commissioned Nielsen custom fusion study. Desktop, mobile and TV fusion. TV measurement of all individual US cable networks. Reach among persons 18-49 (Live + 7, one minute qualifier), television only, September 2017.

Popular Lineups

Be a part 
of the 
biggest hits

YouTube is home to the world’s most popular videos with an unparalleled reach, and with Google Preferred Lineups, your brand appears among the most engaged and popular channels.

Content Controls

The right content for your brand

See how Google Preferred Lineups can deliver the right videos for your brand with content controls.

Smarter filters for more suitable content

Google Preferred's always-learning proprietary algorithm, the Preference Score, filters out content such as mature and sensitive content and videos that do not adhere to our Advertiser-friendly Content Guidelines


Go further, faster

Google Preferred Lineups campaigns are proven to drive greater results for your brand. 96% of Google Preferred Lineups campaigns drove a significant lift in Ad Recall. Across all campaigns measured, the average lift was 42%.


Average lift in Ad Recall


Average lift in Brand Awareness


Average lift in Purchase Intent

Source: Google Preferred Brand Lift Meta Analysis, 2017, Global

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